TDL3: Why Ask Why Five Times?
A technique used by children everywhere can unlock insights anywhere
Questions are always welcome in The Design Loft, and this week, we’re channelling our inner 5-year-old and asking WHY? a lot—at least five times. Why? Because this simple technique has demonstrated an ability to connect our interests, decisions, and preferences together and uncover root causes faster and more efficiently than any other method. Refined f…
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